Lilaas Engages Imtra for North American Distribution

Prospects in the North American marine equipment market have triggered a new and distribution agreement between control specialist Lilaas AS and marine and offshore sales and support organization Imtra Corporation, of New Bedford, Mass.

The deal, initially over three years, will see Imtra’s 52-man organization offering product and after sales technical support for Lilaas control levers, joysticks and rudder controls in the U.S. and Canada.

Imtra’s clients include vessel operators in the commercial marine, inland waterway, fishing and offshore sectors, as well as the U.S. Coast Guard and U.S. Navy, while the company also supplies product to the oil rig sector. Imtra is a distributor of a range of marine equipment including thrusters and stabilizers, control chairs and consoles, complete wiper systems and more.

“We selected IMTRA based on the strong positive feedback we received rom a number of suppliers already benefiting from their support,” said Lilaas Managing Director Øyvind Lilaas. “This is more or less a new market for Lilaas and it was very important for us to work through a sales and technical staff familiar with our way of doing things. We believe there is great potential for uptake of Lilaas controls in the offshore and fishing sectors in particular, while the wider retrofit market looks especially promising.”

“We are particularly excited about coming to this agreement at a point when Lilaas is introducing its new generation L01, L04 and L08 range of controls,” Lilaas added.

Alex Larsen, Imtra VP Commercial Sales, said, “Lilaas controls fit perfectly with the quality products we specialize in, rounding out the high-performance equipment portfolio that we offer our vessel design and installation partners, as well as end-users.”

“North America offers a strong opportunity for robust and reliable controls,” Larsen continued. “Our first opportunity to make an impact with Lilaas controls in North American will be in early December at the International WorkBoat Show in New Orleans.”

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